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My Magic Mud was invented by a mum that wanted to provide the most effective and enjoyable toothpaste for her daughter that had to deal with high susceptibility to cavities and tooth sensitivities. She ultimately came up with a mix that included activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract, and organic mint extract. The ingredients add up to a flavorless, odorless, mouth-cleansing, teeth-whitening powder - My Magic Mud.