In 2004, childhood friends Mike Kirban and Ira Liran released the first line of natural coconut water in the US. It turns out Mike and Ira were on to something! Vita Coco quickly became a household name - attracting super-fans like Madonna, Matthew McConaughey and Rihanna, to name a few, taking the coconut craze to a whole new level.
What began as a bright idea in NYC quickly grew into the distribution within dozens of thirsty countries worldwide. Vita Coco sources its coconuts from thousands of farmers throughout Brazil and Southeast Asia! They have become a globally recognized brand.