One night in 2004, childhood friends Mike Kirban and Ira Liran met two young women from Brazil. They released the first line of natural coconut water in the US. It turns out Mike and Ira were on to something! Vita Coco quickly became a household name - attracting super-fans like Madonna, Matthew McConaughey and Rihanna, to name a few, taking the coconut craze to a whole new level.
What began as a bright idea in NYC quickly grew to distribution in dozens of thirsty countries worldwide. Vita Coco sources its coconuts from thousands of farmers throughout Brazil and Southeast Asia! They have become a global brand.